Digital advertising is one of the best ways to reach prospects outside of your immediate Sphere of Influence. It’s especially important when it comes to the real estate industry because such a large part of succeeding is having effective advertising campaigns to acquire more customers. However, when you look at the statistics and the fact […]
There’s a new piece of technology that has risen in popularity in recent years that is driving marketers and business owners to change the entire way they communicate/sell to their audience. So what is this mysterious tech that causes shiny object syndrome even amongst the big publicly traded companies and retail giants? It’s chatbots – […]
Let me preface this by saying I am not an organized person so if I’m able to straighten out a million moving parts using some of these tools, then so can you! I am a huge believer in increasing overall efficiency in every area of our lives and business. Over the years I’ve really come […]
Today’s online space can make it difficult to know if your company’s brand is being effectively implemented on social media. Knowing which platforms are appropriate for your business, how to maintain consistency in your messaging across those platforms, and recognizing how to measure the success of each platform is critical to the overall growth of […]
With over 3 billion people on social media and growing, it can be completely overwhelming and confusing to pick the right hashtags for your business. In order to be the most effective in your hashtag marketing objectives, it’s important to recognize what a hashtag actually is. According to dictionary.com, a hashtag (on social media websites) […]
Effective marketing is usually a mix of creativity, science, and psychology. This alchemical concoction is what tends to produce the greatest and most transformative business results. However, a lot of companies miss the mark when it comes to tapping into their consumer’s brains. That’s what one area of marketing focuses on and it’s called neuromarketing. […]