6 Practical Advertising Tricks For Realtors
Digital advertising is one of the best ways to reach prospects outside of your immediate Sphere of Influence. It’s especially important when it comes to the real estate industry because such a large part of succeeding is having effective advertising campaigns to acquire more customers.
However, when you look at the statistics and the fact that 9/10 realtors fail, it begs the question, do most Realtors have effective advertising strategies?
The answer is no and they’re not supposed to. They didn’t go to school for marketing and even if they did, it wouldn’t have really helped them anyway because what works today isn’t something schools can keep up with.
So what’s the secret to advertising success? 🤔
The secret is there is no secret. But more like a bunch of secrets.
It’s testing and doing the work. There’s no magic other than the effort to figure out what pieces work and then doing those things. But there are general things you can do to raise the overall effectiveness of your campaigns.
Here are 6 tips we recommend you consider when running real estate ads.
Use surveys, not just forms. When you use surveys with pre-inputted answer options, it’s easier for people to answer the questions you want them to answer. Pro Tip: Only ask one question at a time per survey page. When you ask all the questions at once, prospects can get intimidated and will abandon the page.
Make sure to classify your advertisement as a Housing Special Audience category on Facebook in campaign creation. Otherwise, you may see your ads rejected and your accounts shut down.
For listings, use grid images that show multiple different parts of the property. This way, viewers can see the whole property at first glance. Alternatively, use carousel ads so people can swipe through the property and see each space individually.
Listings 🏡. Every realtor wants them, but did you know that many buyers are also sellers? Since generating buyer leads is so much cheaper than seller leads, you’ll find off market properties just from focusing your advertising on buyer leads. A great way to discover who might be a seller is to ask if they rent or own in your qualifying survey.
Follow up, follow up, follow up. Make sure you have SMS and email automations in place so you can focus on calling. Make sure to reach out a total of 7-10 times before you disqualify a prospect due to no contact. At this point, add them into a long term email sequence to deliver properties to them.
Use Chatbots 🤖. Chatbots are the Holy Grail of lead generation and they’re a real estate game changer. When used in conjunction with advertising, leads message you as opposed to you messaging them, on top of that you’ll enjoy a zero bounce rate on contact, and have the ability to instantly talk to your leads the moment they qualify. Beyond that, your chatbot can be used to educate prospects, entertain them, and even advertise listings and open houses for you.
Applying these 6 tips is a great way to increase your overall advertising effectiveness, but if you really want to build a sustainable business you need systems.
In today’s day and age as a Realtor, every lead counts, but not every lead is created the same. Getting the highest intent and quality leads in a sustainable way that doesn’t burn a hole in your pocket is where the secret sauce is.
In fact, it’s scary to think about, but 9 out of 10 Realtors fail, and the biggest reason we see why is because of lack of systems and mentorship.
Fortunately, not everyone has to fall under those statistical probabilities. It’s why we created Realtor Rocketship, to begin with.
It’s a new revolutionary coaching program and an exact system that we built to be able to get surveyed-local-buyer leads to message you that way you can focus on building the other aspects of your business, which we help you do too.
So if you’re a Realtor who wants to build a business, don’t want to do everything yourself, don’t want to spend months or years testing what we already know and have done for you, want expert mentorship and coaching to keep you on track and accountable, on-going education, and want an exact system that is proven, then you’re going to want to send us a message and hear what we have to offer.
😎P.S. Rocketship seats during our special launch pricing are extremely limited so make sure you contact us ASAP if you’re interested in getting in on the special deal.
Realtor Rocketship is part of the Almost Magical Marketing family, a record-breaking digital marketing agency specializing in Chatbots, Facebook Advertising, Social Media Management, Sales Consulting, Franchise Marketing, and Branding. Our team of almost magical llamas and Realtors brings a wealth of experience to help you scale and save time. 🦙✨
Want to learn specific ways chatbots can work for your business?
Get in contact by emailing us at
or check out our blog post: Top 11 Reasons: Why Your Business Needed a Chatbot Like Yesterday
P.S. If you want to learn the secrets of using chatbots for real estate lead generation, check out our Facebook group:
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