There’s a new piece of technology that has risen in popularity in recent years that is driving marketers and business owners to change the entire way they communicate/sell to their audience. So what is this mysterious tech that causes shiny object syndrome even amongst the big publicly traded companies and retail giants? It’s chatbots – and they are changing the entire landscape of how businesses operate.
According to Forbes “What makes Facebook Messenger bots different from other trends is the fact that the technology has the capacity to transform not only the way businesses market themselves but also the way they conduct customer service.”
We agree with Forbes but think we are just at the beginning stages of their potential uses and it’s only looking more promising.
So what exactly is a chatbot?
-A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.
So why is this hugely important? It’s critical because back in 2015 a once in a generation shift in communication occurred where people began to message more so than use email or other forms of communication. In 2016 messaging volume overtook email communication by over 46% and those numbers have only continued to grow exponentially.
So we’re probably in concurrence that 60% – 80% of your customers seeing your massage is better than 15 – 20%.
So now that you’re feeling the FOMO you’re probably wondering how these work right? Well people like us build them and install them into the backend of your businesses’ facebook profile.
From there it only gets better. As the bots gather more data they become better at their jobs just like any process focused human would, but without the cost of a human on your payroll.
So what do we use chatbots for?
For our clients, we use them to automate a lot of common tasks, streamline customer service, and most importantly drive sales.
Here are our top 11 reasons to start using chatbots today:
Ability to automate Receptionists-like tasks – Answer questions about hours, services, pricing, location, etc.
Improved Response Time – Increase your response rate to 99% – 100% and response time to “very fast” on Facebook, which is better customer service.
Improved Sales – Generate bookings, sell a product, showcase a catalog, qualify leads, receive traffic from ads.
Integration With Other Platforms – Chatbots connect to your CRM, auto-responder, or other pieces of software to help provide a complete solution that only adds efficiency.
Drip Campaigns – Retarget potential customers with messages based on triggers or timing.
Advanced Re-targeting Capabilities – Subscribers and people that interact with the bot can be exported in custom audiences and then converted into lookalike audiences for better re-targeting campaigns.
Audience Segmentation – Segment bot subscribers based on their attributes or specific tags that you set. This is hugely powerful because you can then send specific offers or start specific campaigns using these tags.
Comment Guarding – Send a message automatically to anyone that comments on a specific or all of your social media posts. This is hugely underrated/underused in our opinion.
Chatblasts – Send direct messages to specific segmentations of your audience/contacts that have upwards of 60% open rate getting them to take instant action. Most of the messages we send out get above an 80% open rate. This is one of the tools we’ve used to book over 20 qualified appointments with a single message.
Never Lose A Lead – Leads interact with messenger real-time which means as soon as they’re interested you can start talking to them. With live takeover, business owners are able to jump into the conversation with their leads without interruption or lag time.
Improved Cost Per Lead – Advertising with messenger campaigns is still very early in its use and because of that advertising via this medium typically has lower costs and less saturation than other types of campaigns.
Improved page engagement with messenger ads – When people click your ad they message your page!
And those are our top 11 reasons why you should be using chatbots in your overall marketing mix. We think that chatbots are not only here to stay, but they are only going to get better over time. They are imperative in a lot of our client’s strategies and we think they could be huge to yours as well. If you’d like to see a demo on what a chatbot looks like and what it feels like to interact with one real-time feel free to visit this link or click below!
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Almost Magical Marketing is a full suite digital marketing agency specializing in Chatbots, Facebook Advertising, Social Media Management, Sales Consulting, Franchise Marketing, and Branding. Our team of almost magical llamas brings a wealth of experience from multiple industries. 🦙✨
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